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Kobe 9 EM finally to usher in the market, has been to KOBE low to help combat the ball friends must have been waiting for it. Since the Zoom Kobe Nike Kobe series since 4 had maintained low to help traditional design, let love break people spread bound shoes to the ankle. This pair of "Bruce Lee" color matching Kobe 9 EM will be on sale in March 29th. ;
after China successfully bid for the Olympic Games, the whole nation has set off a nationwide sports fitness fever, and sports consumption has become a new hot spot for people's daily consumption. At the same time, due to the continuous improvement of environmental awareness, people's pursuit of health has gradually become a fashion, and then slowly transformed into a huge sports consumer market. This has led to the prosperity and development of sports equipment and sports shoes, also let the sporting goods industry and all health-related industries ushered in a new opportunity for development.
the market opportunities will be many shoe businesses covet, domestic and foreign enterprises in China have increased investment in the market, which is the business of sports shoes, sports shoes industry began to enter the Warring States hegemony of the war period. Faced with such a good development prospects, but it is full of challenges and competition in the market, shoes enterprises are doing everything possible to win this piece of "treasure land."". However, with the continuous development of the market economy, the current development of the sports shoes market is not optimistic, sports shoes enterprises will face greater challenges.
in the appreciation of the RMB, the prices of raw materials, the macro-control caused by monetary tightening, rising labor costs, interaction and recruitment difficulties and other difficulties, the national shoe enterprises have suffered varying degrees of combat and influence. At present, China's sports shoes market has been occupied by Anta, Lining and other major markets, making the industry more competitive, many companies have been unable to withstand the huge market impact. But others are looking for change and breaking through. In the shoe market around these few breakthrough, is the number one mobile brand model.
mobile is Jinjiang City Heng to a well-known sports brand Footwear Company Limited under the. Heng Lai shoe industry as a research and development, production, sales as one of the footwear enterprises, mainly engaged in sports and leisure series. In the arrival of global economic integration, leading companies to change their management idea, the restructuring of the organization; and in a reasonable, unified, scientific and standardized market at the same time, strengthen the internal management of enterprises, the maintenance of corporate image, as the mobile sports brand to lay a solid backing support.
in the mobile brand sports shoes market, in order to enhance the visibility of products in the market competitiveness and brand, constant to shoes carefully planned, played the star endorsement this trump card, hired Taiwan popular super idol artist Danson Tang as mobile brand spokesperson. In addition, mobile brand sports footwear is also integrated into the fashion, the young dynamic popular symbol, the product can fully display personalized fashion of young consumer groups; at the same time, the image of the brand positioning also highlights the "mobile youth fashion". So, mobile sports shoes went through to impress consumers, terminal sales rose steadily.
mobile sports shoes systematic thinking. Open vision and strategic management of mental models, make mobile brand always maintain sharp vision and keen market insight. In the future course of development of the sports shoes market, mobile sports brand will be a shining star.
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